what can be said about this new telecoms network's campaign to win over the hearts and patronage of the Nigerian market?
a lot my people.
let us start from the beginning...
the suspense and intrigue the first billboard created was definitely something to look forward to. green lips. zipped up. hmmmm
then on TV she finally laughs and tell us she can now speak. hmmmm...
now, the TV ad had Banky W (dude, i am capable of plenty) and Kafi doing their thing. we aint never had it this entertaining in a while.
the one over the radio nko? it's a jam on it own. already the lyrics are being sung by everyone around. my colleges 2 year old daughter is jaming to the song. she waits for the part with kafi and tries to the dance. she must look cute doing that.
i tell you clubs and people will soon be partying to the AM and throwing their hand in the ayer.
Visa phone no even try compared to this. publicity no make. it did not capture, talk less of holding, the thoughts of the consumer.
somehow i still think it's a bit too much really. etisalat.
it's a good thing, i'm sure, that they gave the agent the space to do what they do best and to go wild.
i believe the advertising agency is going to be much more interesting now that the game has been stepped up.
congrats to the agency that did pull this revolutionary move.now we can watch TV commercials instead of flipping channels.
ok. publicity is all go go turbo engines. but they must deliver on service. afordable tariff, fantastic network service, freebies once in a while and anything new they can come up with.
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